You see technology, we see solutions—everywhere.

Beacon TechMarketing combines market intelligence with creativity to find what others miss: insights that take your new technology solution beyond bits and bytes to a must-have resource. We pinpoint a motivating message that can’t be ignored; bringing you quality leads and the power to close them.

Our system puts you on the map—driving sales velocity by creating the category recognition and reputation you need to cut through the clutter, tell an engaging story, build credibility, and open doors before sales even get there.

Taking new technology solutions from “who are you” to “must have you.”

Beacon TechMarketing combines market intelligence with creativity to find what others miss: insights that take your new technology solution beyond bits and bytes to a must-have resource. We pinpoint a motivating message that can’t be ignored; bringing you quality leads and the power to close them.

Our successful approach has led to scalable marketing solutions that documented record lead generation, historic levels of brand preference, 5-fold sales increases, client growth that led to acquisition in less than two years. Our three-pronged Beacon Tech Marketing Velocity System helps make new technology sales an engine, not a burden, for your brand.

  • Market Intelligence. It’s all about making the right choices to give your brand and sales messaging focus. Check out seven steps you need to make the right choices.
  • Clutter-Busting Messaging. At the end of the day, you are selling to human beings. Great brands succeed by forging emotional connections with customers. Find yours.
  • Breakthrough Reputation. Google research shows that on average, business buyers do not contact suppliers directly until 57% of the purchase process is complete. Hook them earlier

Our team brings the power of the best creative minds in the business.

Creative Director Susan Daugherty
Susan and I have worked together for over twenty years. She is one of the most gifted creative minds in the business, winning countless awards. She has worked with such technology brands like: Microsoft; IBM Imaging Software; Sony; Samsung; LG, and Skills Bank Educational Software, the nation’s leading basic skills software provider. National brands also include Glaxo Smith Kline; Purell; Philips; The National Geographic Society, USAirways and Virgin Airlines. There is not a better creative thinker and copywriter in the business.

Our lead-gen copy writer Ivan Levison once had Geoffrey More, author of Crossing the Chasm, write,

"Ivan is my first choice for any copywriting assignment. Period.” Geoffrey More

And Seth Godin said, “Ivan Levison stands out as a true software industry visionary. He has a deep understanding of how direct marketing influences software purchasing." Godin is the author of Permission Marketing.
Ivan has written for over fifty technology companies: 3Com • ACCPAC • Adobe • Advanced Micro Devices • Apple Computer • Best Software • BNA Software cc: Mail • Citrix Systems • Dictaphone • Fujitsu Software • Great Plains Software • Hewlett-Packard Intel • Intuit • Lawson Software • Lucent Technologies • Macromedia • Microsoft-Netscape • Netuitive • Rational Software • RealNetworks • Softletter • Software Business Magazine • SunSoft • Sybase • Symantec Symbol Technologies • The Santa Cruz Operation (SCO)

Movie producer, Joe Becker, is an award-winning writer/director/producer with over 25 years in the business.  He has produced hundreds of film and TV projects and written six feature screenplays as well as produced the Emmy Award-winning series The West Wing. When HBO decided to produce K Street, Executive Producers George Clooney and Steven Soderbergh chose him to produce the groundbreaking reality/drama series. And FOX tapped Joe to produce the series 24 in Washington

Reputation Builder and Public Relations expert John Moscatelli is an accomplished public relations counselor with more than four decades of experience. John has extensive experience in brand management, crisis communications, media relations, product publicity and promotion, community outreach, internal communications, spokesperson training and video production, and is an accomplished speech and script writer. He has been intimately involved in strategic communications planning for major acquisitions, mergers and divestitures, relocations of corporate headquarters, and internal and external communications for major corporate structure changes.