Marketing Lessons Learned from Fishing

Marketing Lessons Learned from Fishing

For those who are feeling lost or overwhelmed in today's digital marketing world, here are some simple lessons learned from fishing that might help make some sense of this madness. Although I am not a fisherman,  I think the parallels of this therapeutic pastime and the building of a marketing machine will resonate with you all.

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Does Your Technology Marketing have "Tactics-Interruptus" Disease?

Does Your Technology Marketing have "Tactics-Interruptus" Disease?

It's time for technology organizations to start understanding the danger of pitting lead generation and brand management against each other. The key problem is that the core fundamentals of marketing have been neglected. Are your marketing efforts focused at the top of the marketing food chain or the bottom?

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