But what is great creative?
The ability to translate complex problems and solutions to simple, impactful messages.
Great creative has the fantastic ability to engage a consumer at an emotional level. It draws you in, and it leaves you with something, and you remember the brand.
Creative is all about me. Me the consumer that is. So it helps to think about it entirely from the customer’s point of view. Because that’s what they’ll be doing.
Just choose the email, web page, or sales letter you want to test and email it to me. We'll review your document, then promptly get back in touch and tell you candidly and objectively if we think we can beat the results your creative is getting.
This review and consultation are absolutely free. You’ll get immediate feedback from creative pros on exactly what can be improved.
If we do think we can significantly increase your message impact, boost response rates and make you more money, we'll tell you exactly what we'd charge to write a brand new version for you to test against your control.