Get Heard. Stand Out. Sell Faster.
Many technology sales teams struggle because the burden of multiple decision makers, alternative solutions, and no brand awareness that adds up to a longer selling process.
And let's face it, sales is hard!
Why do some tech companies get their messaging heard and acted on, while other companies’ marketing claims fall upon deaf ears?
Research provides the definitive answer . . .
• 2/3rds to 90% of the buying cycle is completed before a B2B buyer ever speaks with a sales rep. – Forrester
• 70% of business technology buyers are already at the RFP (request for proposal) stage by the time the vendor becomes aware of the opportunity – UBM TechWeb
• Nearly 60% of a typical purchasing decision (researching solutions, ranking options, setting requirements, benchmarking pricing, etc.) happens before even having a conversation with a supplier — Corporate Executive Board study of more than 1,400 B2B customers
The answer: Winning technology firms get their messaging heard because it arrives at exactly the right time — at the critical early moments when prospects are researching solutions to their problems.
The Beacon TechMarketing 3-tiered program can take your technology solution from “who are you?” to “must have you.” And break through the clutter so your sales team can spend less time explaining who you are, and more time actually selling and closing.
It is all about creating the category recognition and reputation you need to breakthrough, tell an engaging story, build credibility, and open doors to drive faster sales.
We are experts in accelerating sales by delivering a compelling, laser-focused brand story to your targets that will build your reputation and make you a leader. Let's get started!