We’ll make you a mind reader. Market Research can provide essential insights that guide new technology positioning innovations and clutter-busting marketing communications.

When budgets allow, we use qualitative and quantitative research to gain a keen understanding of your prospect’s desires—identifying gaps between what they have now, versus what they want, and then translating those gaps into marketing opportunities.

Our technology track record

Beacon Tech Marketing, working with our partner Shugoll Research, has a proven track record of conducting effective strategic research with both consumer and B2B markets in virtually every technology sector including wireless communications, cellular products and services, long distance and local telephone service, online and internet-based products and services, and computer software and hardware-related products.

Clients have included InteliData, LexisNexis, MCI Worldcom, MicroStrategy, Motorola, Oracle Corporation, ORBCOMM, AOL, Compuware Corporation,  MICRO Systems, Inc., Nortel, Concurrent Technologies, and Dell.

We provide comprehensive qualitative and quantitative services:  

  • In-person
  • Telephone
  • Virtual real-time
  • Online bulletin boards
  • Full focus groups
  • Mini-groups
  • Dyads/Triads
  • Supergroups
  • In-depth interviews
  • Creative techniques to reveal underlying motivations and a complete array of quantitative methodologies, from sampling plans, questionnaire development, online and telephone surveys, and social media listening