Our successful approach has led to scalable marketing solutions that documented record lead generation, historic levels of brand preference, 5-fold sales increases, client growth, and acquisition in less than two years.
All across the country, in industry after industry, marketing departments are overwhelmed…understaffed…under siege. True priorities fall by the wayside in the non-stop rush to drive the next lead generation tactic, webinar, trade event.
Yet now more than ever before, marketing and branding are essential to cutting through the clutter and motivating customers through a unique identity, the right product mix, and the best strategy and tactics.
As marketing rapidly changes, small and medium-sized business struggle to keep up. Doing it right is often a huge drain on time and money, and a distraction from what your business is really on a mission to accomplish. You’re not alone. An American Marketing Association study discovered that 53% of CEOs do not think their marketing team can meet organization objectives.
Now there’s a better way. You can “rent” superior marketing experts to drive your programs without making a full-time commitment.
Marketing expertise does not need to be your core competency. Instead, you can meet marketing needs more efficiently, with far greater expertise, and less infrastructure investment by reaching outside. Doing so elevates your ability to compete like the industry leaders, while still providing the speed to market and skill sets so many technology companies need.
It can work for you with Beacon off-site Marketing-as-a-Service. We’ll be your marketing quarterback—analyzing strategies, building effective marketing programs, implementing and tracking results—all seamlessly integrated with your sales team.
For less than the cost of a single designer, we provide clients with an entire marketing department and creative team who have over 25 years of experience with some the nation’s most prominent brands.
Our step-by-step formula translates data, motivates action, and accelerates your sales cycle. The outcome? A quantum leap in results through:
• More effective targeting
• More impactful creative
• Stronger differentiation
• More efficient awareness
• More leads
• More closes
• More revenue
Our Beacon Marketing-as-a-Service approach has led to scalable marketing solutions that documented record lead generation, historic levels of brand preference, five-fold sales increases, client growth, and acquisition in less than two years.
Here’s why strong marketing makes such a difference: To customers, most technology products and services lack compelling differentiation. The power of internal Databases and CRMs go unharnessed—leaving vast untapped revenue on the table. Incorrect targeting sends the wrong messages to the wrong markets. Creative work becomes guesswork—missing the critical emotional connections that motivate customers. Ineffective lead management leaves unconnected prospects on the web or in call centers. Inefficient digital outreach squanders chances to raise awareness, credibility, and quality leads.
Break the cycle. Make marketing an engine, not a burden, for your brand. Our programs have met and exceeded the goals of more than 300 organizations through 15,000 successful tactical projects including websites, webinars, product collateral, films, radio, blogs, email marketing, digital media, trade ads, and more.
Find out what could happen to your marketing results with the Beacon Marketing Engine driving your success. In a short phone conversation, we can explain how Beacon TechMarketing can make your selling model more powerful, effective, and efficient. Put our knowledge and proven experience to work for you building more qualified interest in your product. More closes. Faster sales.
Paul Wingate, CEO, Beacon TechMarketing