Our marketing system drives faster and higher quality leads by creating the category recognition and reputation you need to cut through the clutter and open doors before sales even gets there.
Many technology sales teams struggle because the burden of multiple decision makers, alternative solutions, and no brand awareness that adds up to a longer selling process.
And let's face it, sales is hard!
But why are so many technology sales-cycle so slow?
1. Poor targeting2. No awareness3. No differentiation4. No credibility5. Poor content6. Bad offers
The fact is: Winning technology firms get their messaging heard because it arrives at exactly the right time — at the critical early moments when prospects are researching solutions to their problems.
The Beacon TechMarketing 3-tiered program can take your technology solution from “who are you?” to “must have you.” And break through the clutter so your sales team can spend less time explaining who you are, and more time actually selling and closing.
We are experts in accelerating sales by delivering a compelling, laser-focused brand story to your targets that will build your reputation and make you a leader. Let's get started!